MAX IRONS, THE NEW HE IMAGE

Young British actor Max Irons, son of actor Jeremy Irons, becomes the new face for the firm’s menswear collection HE Homini Emerito for the new autumn/winter 09 season.

At just 23, Irons is making a name for himself in London theatre. He has inherited the elegance and talent of his father, Jeremy Irons, and his passion for the theatre from his mother, the renowned Irish actress Sinéad Cusack, and from his famous grandfather, Cyril Cusack.

During the photo shoot, which took place in Barcelona last May under the direction of the Italian photographer Francesco Carrozzini, Max revealed his more amusing side, making it an agreeable experience for the entire team. In spite of the fact that he is fully committed to his acting career, this is not the first time he has lent his image to a fashion brand. A few seasons ago, he participated in the Burberry campaign alongside Kate Moss, shot by the photographer Mario Testino.

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